Episode 15: Roku: The Power of Data and Transparency in CTV

In the first episode of season two of The Pub Way podcast, hosts Tina Iannacchino and Mike Villalobos sit down with Miles Fisher, Senior Director of Strategic Advertising Partnerships at Roku, to delve into the evolving landscape of Connected TV (CTV) and its implications for digital advertising. Having held significant positions at T-Mobile Advertising and Google Marketing Platform, Fisher provides expert insights on Roku’s transformation from a hardware-based company to a software-centered powerhouse. With nearly two decades of experience, Roku has effectively shifted from manufacturing streaming dongles and sticks to offering Roku-branded TVs, significantly enhancing consumer experience and driving major ad innovations.

Key topics with timestamps:

00:00 A Career Spent in Programmatic Advertising

03:58 Roku: From Netflix Hardware Spin-Off to Smart TV Innovator

07:07 Expanding Home Screen Ad Integrations on Roku

11:05 Performance and Democratization: Retail Media's Innovation in Streaming

14:11 From UGC to TV: Driving Audience Engagement

17:58 Roku: A Holistic Technology Company at Core

20:31 The Future of Streaming: Harnessing Organized Data for Targeted Ads

22:34 Navigating Interoperability: Inventory, Signals, and Transparency Constraints

27:50 New Growth Opportunities for Big Brands in Streaming

31:37 Impact of Network Contracts on Player Pay and Streaming

32:57 Investing in Women's Sports and Niche Streaming

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