Episode 14: How Publishers Can Evolve into Data-Driven Organizations

In this episode of The Pub Way, hosts Tina Iannacchino and Mike Villalobos welcome Katherine Tuluzova, the CEO Americas of Sigma Software, who brings 16 years of experience at Sigma Software. The conversation focuses on data management in the publishing industry, emphasizing the growing importance of data-driven decisions as publishers transition beyond traditional models. Katherine shares her insights on how effective use of data can not only increase revenue but also open up new business opportunities. She discusses the critical need for clean data, especially in the context of AI, and outlines key steps in data management like collection, normalization, analysis, and visualization.

Key topics with timestamps:

00:00 Evolving Publishers: Transitioning into Data-Driven Businesses

03:57 The Importance of AI and Data for Business Success

08:00 Balancing AI's Creative Potential with Ethical Usage

12:31 Strategies for Reducing Data Storage Costs

13:35 Identifying Business Goals, Market Fit, and Data Needs

19:21 Tools for Migration: Choosing the Best Option

23:14 Collaborative Approach to Product Development Options

26:59 Minimizing Errors in Data Organization with Sigma Software

28:24 Insufficient Data Drives Demand for First-Party Data

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