Episode 02: Building the Perfect Contextual Strategy

In this episode of The Pub Way Podcast, our hosts Tina & Mike sit down with Brett Goverman (Associate VP, Data Strategy at Penske Media Corporation) to discuss how to build the perfect contextual strategy. 

During the conversation, they discussed:

- Sentiment targeting vs suitability and how to properly evaluate it.

- The role of AI in improving ad targeting and audience segmentation.

- The importance of consumer data privacy.

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