Episode 17: What’s Next for SSPs: Technology, Sustainability, and Privacy

In this episode of The Pub Way podcast, Mike Villalobos speaks with Jessica Breslav, Chief Customer Officer at Index Exchange, about the evolution of Supply-Side Platforms (SSPs) in the AdTech ecosystem.  They discuss the critical role of automation, the importance of value creation for publishers, and the challenges posed by privacy regulations. Jessica shares insights on sustainability initiatives within the industry and offers predictions for the future of ad tech, emphasizing the need for innovation and collaboration.

Key topics with timestamps:

00:00 - How SSPs Are Revolutionizing AdTech with Automation and Transparency

06:04 - Unlocking Publisher Revenue: Premium Inventory and Innovative Strategies

08:34 - Optimizing Performance and ROI with Data-Driven Insights

12:22 - Data-Driven Decision Making: Key Metrics for Publisher Growth

13:50 - Building Trust: Strengthening Collaboration Between Buyers and Publishers

17:52 - Streaming and Video Innovation: Expanding Opportunities for Publishers

22:06 - Sustainability in AdTech: Measuring Impact and Reducing Waste

24:38 - Going Green: Streamlining Supply Chains and Forming Strategic Partnerships

28:30 - Developing Tools and Insights to Maximize Publisher Revenue

31:59 - AI in AdTech: Rapid Adoption, Challenges, and Opportunities

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