Episode 12: The Impact of Vertical Video on Consumer Behavior

In this episode, our hosts Tina Iannachino and Mike Villalobos engage in an enlightening discussion with Nii A. Ahene, Chief Strategy Officer at Tinuiti. The episode navigates the complexities of the fast-paced digital marketing world, particularly emphasizing the challenge for brands to produce rapid, yet effective, content for vertical video platforms like TikTok and YouTube. Nii Ahene underscores the value of employing social listening techniques to quickly adapt content strategies and stresses the importance of a proactive business mindset.

Key topics with timestamps:

00:00 Navigating Consumer Attention in a Changing Landscape

05:40 Adapting to Changing Consumer Behavior in Video Marketing

08:40 The Vital Influence of Creators in Marketing

12:02 Optimizing Multi-Channel Marketing for Better ROI

16:02 Ad Fatigue: Shifting Focus to Existing Customers

18:46 The Evolution of Customer Targeting in Digital Advertising

22:38 Adapting to the Speed of Vertical Video

25:11 Strategies for Successful Content Production and Amplification 28:32

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